Add business context
Enter the business, market, website, profile link, and primary service area.
CliqSpark scorecard guide
From Google profile answers to a focused growth plan.
Complete the checkup in about five minutes, understand where the profile is strongest, and leave with a prioritized 30-day plan.
Have these ready
Google Business Profile
Business website
Basic tracking details
Quick start
Complete the scorecard in five steps
Use the current public profile and website as your source. Choose Unknown whenever a fact cannot be confirmed.
Review profile foundations
Compare the primary category and evaluate whether core services are complete and descriptive.
Assess reputation
Record photo freshness, rating, review volume, recent review velocity, and review quality.
Check engagement
Evaluate review responses, Google profile updates, and whether Q&A addresses real decision-making questions.
Verify next steps and reporting
Inspect the website destination, clear next step, call reporting, form reporting, booking or reservation reporting, and service-area consistency.
Interpret the report
Read the score, then follow the gaps
The total score gives the headline. The category and opportunity views show where action should begin.
0-39CriticalMultiple foundational gaps need immediate attention.
40-59WeakImportant trust, engagement, or next-step signals are incomplete.
60-74Needs AttentionThe profile is workable but remains below the healthy threshold.
75-89StrongA healthy foundation with targeted optimization opportunities.
90-100ExcellentProtect the foundation and focus on incremental gains and measurement.
Overall health gauge
Use 75 as the healthy scorecard threshold. Red is below 60, yellow is 60-74, and green is 75 or higher.
Visibility pillars
The radar view groups related categories into Profile, Reputation, Engagement, Website Experience, and Reporting.
Category performance
The horizontal chart normalizes every category to 100%. The lowest bars are the clearest operational gaps.
Score opportunity map
This view totals the scorecard points available in the three weakest categories. It is a planning aid, not a ranking forecast.
Immediate fixes
Begin with the first three recommendations. They are selected from the profile's weakest measured signals.
30-day plan
Work through the weekly sequence in order, then rerun the scorecard to document progress and remaining gaps.
Category lens
What each category is telling you
Primary categoryHow closely the selected Google profile category matches the business's highest-value work, meal, stay, or service.
ServicesWhether core services are listed completely and supported with useful descriptions.
PhotosThe freshness, volume, and variety of images customers use to judge the business.
ReviewsRating, authority, recent momentum, and the substance of customer feedback.
Review responsesHow consistently and quickly the business responds to customer feedback.
Posts and Q&AWhether the profile stays active and answers questions that influence a buying decision.
Website next stepWhether the Google profile link leads to a relevant, functional page with one clear next action.
ReportingWhether calls, forms, reservations, bookings, and profile traffic can be recognized and evaluated.
Service areaHow consistently the target market is represented across the profile, site, and local listings.
Common questions
Use the score responsibly
Does the scorecard connect to Google?
No. It uses the answers you enter and does not access, scrape, or modify a Google Business Profile.
Does a higher score guarantee better rankings?
No. The report is a planning tool. Rankings, case inquiries, reservations, bookings, calls, visits, and revenue also depend on competition, proximity, market conditions, implementation quality, and other factors.
How often should I rerun the checkup?
Run it after the first 30-day improvement cycle, then quarterly or whenever the business changes its services, market, website, or tracking setup.
What should I do when a result is Unknown?
Keep it as Unknown until it can be confirmed. Unknown answers intentionally reduce certainty and often reveal a documentation or measurement gap.
When is a strategy session useful?
Book when the report shows several overlapping gaps, the team needs help sequencing work, or the profile is healthy but results are not translating into case inquiries, reservations, bookings, calls, or visits.
Turn insight into action
Bring the report. Leave with priorities.
A complimentary CliqSpark session focuses on the three actions most relevant to the profile, market, and next best customer action.